Never released Universal Music (UMe) greatest hits CD.
CD includes download card with NIN logo in front and code for digital download on the back.
CD case has text message number to redeem NIN ringtones for your phone.

Per Discogs:
Universal Music Enterprises (UMe) updates the "greatest hits album" concept for the digital age with "Playlist Your Way," a first-of-its-kind physical/digital hybrid for the music industry. Each eco-friendly package in the series features a new greatest hits CD from a classic Universal Music Group artist plus a digital download card offering access to a free biographical "podcast" about that artist and a special music download offer.